ANOTHER REGIONAL BRAND HAS APPEARED IN MORDOVIA
The Mordovian Christmas tree jewelry toy from the Incrua company has received the status of a regional brand. The right to a geographical indication has been registered by Rospatent.
This is not just a decoration for a New Year tree. It is a symbol of a region that combines traditions, craftsmanship and rare materials. The toys are handcrafted from jewelry resin, natural minerals and Mordovian bog oak, which has lain for thousands of years in the rivers of Mordovia, preserving its unique texture and color.
The production of toys is the work of three generations of the Artur Salyakaev family. This is a family dynasty that reverently preserves the heritage of the region and puts it into each product.