Mordovia became one of the winners in the "Region" nomination of the Russian brand competition "Know Ours"
On July 17 in Moscow, the Head of Mordovia, Artyom Zdunov, took part in the summing up ceremony of the growing Russian brand competition "Know Ours 2025". 100 brands from 39 regions of the country were recognized as the best in the main, partner and special nominations of the competition, they were awarded special prizes. The ceremony also highlighted the regions that most actively support their entrepreneurs' brands.
The competition was organized by the Agency for Strategic Initiatives (ASI), the Roscongress Foundation and VEB.RF In 2025 it collected a record 14.2 thousand applications from all regions of the country.
Maxim Oreshkin, Deputy Head of the Presidential Administration, congratulated the winners of the competition:
"The competition was created to promote Russian brands so that they become competitive and popular. This is how we strengthen our national identity – now we see that there are decent domestic products in any industry."
ASI General Director Svetlana Chupsheva thanked the partners of the competition and noted: "Before the plenary session of the “Strong Ideas for a New Age” forum, the head of state and I visited the “Know Ours” exhibition: entrepreneurs told us about their family businesses and their new projects – we will definitely support them. Today, there is an unprecedented increase in interest in our country, and most importantly, trust in products that are made in Russia, with our raw materials, which are embedded in our incredibly multifaceted cultural code. It's nice to see how Russian business and its new heroes, the growing brands, are growing and transforming."
One of the winners in the Consumer Goods category was INCRUA, a company from Mordovia that produces Christmas tree jewelry and interior items made of stained oak.
88 brands were awarded in twenty partner and special nominations - the geography of the winners covers 37 regions. In particular, the Mordovian brand of Chicnie makeup brushes was awarded in the “Beauty” category.
In addition, the Republic of Mordovia became one of the winners in the "Region" nomination - the regions of the country that most actively support their brands were noted in this nomination.
"For us, a brand is about history, people, and capitalization. Growing brands and growing capitalization," said Artyom Zdunov, receiving the award.
And also, as it was noted at the award ceremony, the Republic of Mordovia has become a record holder for the growth of applications submitted to the competition.
Source: Press Service of the Head of the Republic of Mordovia