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MORDOVIA DEVELOPMENT CORPORATION HELD A WORKING MEETING ON BRANDING PRODUCTS OF TEMNIKOV`S MANUFACTURERS

On April 4, in Temnikov, Mordovia Development Corporation held a working meeting with representatives of the regional business community. The main topic of discussion was the branding of local products in accordance with the corporate identity of «TEMNIKOV».

The agenda of the meeting has become particularly relevant on the eve of the tourist season. It is not the first year that gastrosouvenirs have been in high demand among the guests of the republic and the region. And for them, not only the local color and natural composition is important, but also the appearance of the package.

The head of the marketing communications center, Alina Utenkova, explained that in February of this year, the Federal Service for Intellectual Property issued a decision on the state registration of the trademark.

During the meeting, a presentation «Regional brand «TEMNIKOV» was presented and a survey was conducted in the form of a questionnaire on the topic: «Getting feedback from potential brand residents».