MORDOVIA DEVELOPMENT CORPORATION PARTICIPATED IN THE INVESTMENT CAMPUS OF THE NATIONAL ASSOCIATION OF INVESTMENT DEVELOPMENT AGENCIES
Mordovia Development Corporation became part of the second off-site Investment Campus organized by the Press Club of NAIDA. The event took place from October 16 to 17 in the Stavropol Krai.
On the first day, representatives of development agencies were introduced to the concept of promotion and media planning of the press service of the economic block of the Stavropol Krai Government. They also reviewed the region's experience in the field of informational promotion of its investment potential.
On the second day of the Investment Campus, participants attended a lecture via videoconference from Ksenia Khromko, the head of the digital direction at the Ministry of Economic Development of the Russian Federation. This was followed by workshops where speakers discussed the expectations and tasks of the press service, as well as the use of traditional media for promoting investment topics. Topics included the language of modern press releases, the representation of the region's brand in the media space, and the PR strategy of the regional development agency.
In conclusion, the participants of the Investment Campus attended a workshop organized by the Association of Industrial Parks of Russia, where they learned about key marketing tools and creative approaches to the creation and promotion of industrial parks.