MORDOVIA PRESENTED THE REGION'S BRANDS AT THE INTERNATIONAL EXHIBITION-FORUM “RUSSIA”
On January 30, a panel discussion “The Regional Brands are Tools for Increasing the Investment and Tourist Attractiveness of the Region” took place at the International Exhibition-Forum “Russia”. The event was organized by the Federal Service for Intellectual Property (Rospatent) and the Federation Council. The dialogue was moderated by the head of Rospatent, Yuri Zubov. Representatives from government structures, regional authorities, and businesses discussed measures to support and promote local brands, as well as the advantages and economic benefits for the region from registering the name of the place of origin of goods and geographical indications.
Deputy Chairman of the Government of the Republic of Mordovia, Batyr Emeev, participated in the event.
During his presentation, he discussed the systematic work on identifying and promoting the region's brands that is being carried out in Mordovia. “Our key achievements include the registration of the geographical indication “Mordovian Bog Oak” in 2022, and applications for the registration of geographical indications “Mordovian Cider”, “Mordovian Vodka”, and “Mordovian Jewelry Christmas Tree Toy” were submitted in 2023. It is important to note that the promotion of Mordovia's brands indeed allows us to stimulate investment activity and increase tourist traffic. Therefore, we will continue to pay great attention to these activities,” Batyr Emeev noted.