MORDOVIAN BUSINESSES WILL BE HELPED TO INCREASE SALES ON SOCIAL NETWORKS
A master class "Sell more on social networks. We lead the client up the Hunt's ladder" from the cycle of events "Algorithms for solving business problems" will be held for small and medium-sized businesses. It will be organized thanks to the implementation of the national project "Efficient and competitive economy". Business representatives will get an opportunity to learn more about marketing in an online format.
Participants will learn about Hunt's ladder, a model that describes a customer's journey from complete ignorance to product purchase. It can be used not only in marketing strategy, but also in tactics, for example, to create selling content on social networks: clips, story chains and carousels. By arranging the content sequentially - according to the levels of recognition – you can sell it not "head-on", but more naturally, unobtrusively. Such sales are called native sales.
The lesson will be conducted by the founder of the Personal Brand Workshop, Ksenia Larionova. She helps business owners build brand strategies and use storytelling: to tell stories that bring sales. Hunt's Ladder is the main template that Ksenia shows entrepreneurs when she teaches them how to create effective content.
The online master class will be held on January 29 from 11:00 to 12:30 (Moscow time). To participate, you need a computer and a stable, fast Internet connection.
The link for viewing will be available after mandatory registration on the SME website.