The application period for the “Know Our Brands” contest has been extended
The Agency for Strategic Initiatives (ASI), with the support of the Roscongress Foundation and VEB.RF, is holding the fourth season of the All‑Russian contest for emerging brands “Know Our Brands”. The event is organised on the instruction of the President of Russia, Vladimir Putin.
The application campaign has been extended until 15 June 2026. Small and medium‑sized businesses are eligible to participate if they have a production localisation level of at least 30 % and demonstrate positive sales dynamics. One company may submit applications in up to three nominations.
The contest nominations are:
- “Know the Tasty Ones” — food, beverages, farm products.
- “Know the Useful Ones” — products for beauty, health, sports, and children.
- “Know the Creative Ones” — clothing, jewellery, interior items.
- “Know the Diverse Ones” — youth, family, premium brands, cultural identity, online breakthrough.
- “Know the Technological Ones” — 16 areas, including AI, cybersecurity, industrial technologies, drones, food tech, and others.
Winners will receive promotion on marketplaces and in federal retail chains, advertising campaigns, training, membership in business associations, participation in major forums, expert consultations, and meetings with investors. The contest partners (the Russian Export Centre, Roskachestvo, the SME Corporation, VK, PSB, etc.) provide special prizes and media support.
Mordovia already has successful cases. According to the results of 2025, the republic was recognised as the winner in the “Region” nomination. The Head of Mordovia, Artem Zdunov, personally took part in the award ceremony.
The Chairman of the Government of the Republic of Mordovia, Batyr Emeyev, described the contest as a key tool for promoting regional brands at the federal level.
An example of the contest’s effectiveness is the INCRUA brand. Winning the contest helped the company increase the production of its “Symbol of the Year” toy by 3.5 times, expand its customer base by 30 %, boost its production capacity by 56 %, nearly double its floor space (by 2.5 times), and increase its workforce by 26 %.
Entrepreneurs can submit their applications at: https://знайнаших.аси.рф/